Web design is changing
Web designers have been a fundamental part of digital marketing since its beginning. If you're a web designer who is struggling to keep your skills relevant to the web design industry, then you're going to love this blog. This blog is for designers who want to change their mindset and set themselves up for winning. In a rapidly evolving industry, knowledge is more important than ever before. This blog looks at everything that a web designer should know and provides a few tips and tricks to help you become a successful web designer.
We're going to take a deep dive into the skills that will make you successful as a web designer. We will also cover you with tips and tricks to help you master the skills you need to win in this market.
What is typography & Why learning typography?
Typography is the art and technique of arranging type to make written language readable. When you're designing a website, one of the most critical things to keep in mind is that typography can make or break a website.
Although it may not be the most exciting component of web design, typography is one of the most critical skills that a web designer can have. Creating a great typographic experience for your visitors is not as simple as throwing a few fonts into your design. Typography is an art, and it requires a lot of attention to detail. Choosing the right font can make your design feel more mature, professional, and put together. The wrong font can make your site feel amateurish and messy. Wouldn’t you bounce off a messy website? I certainly would, and your visitors also might jump off and go to your competitors.
If you’re a web designer, or even thinking about becoming one, you should learn typography. It’s not enough to just know the basics. As a web designer, you need to know all the ins and outs. It doesn’t matter if you’re a freelancer or a student, you should know how to make a website look great. The best way to do this is to learn the basics of typography.
Learn these top software for graphic designers
It's hard to predict the future. But when it comes to what software designers will be using in 2021, there are some strong trends out there. The design industry is ever-changing, but some trends are stronger than others.
It's no secret that the tools of the trade for designers are constantly changing. If you're reading this, you're probably wondering what the top web design software will be in 2021. The answer isn't an easy one to come by. It's tough to tell, after all, which programs will stand the test of time. That said, some pieces of software are here to stay. Let's take a look at the top software used by designers in 2021.
Tools like Figma, Adobe XD, and Yotako are great software for designers. However, you shouldn’t ignore the basics of skills like photo-editing, logo creation, and copywriting. It's important to master the most common tools such as Adobe Photoshop or Adobe Illustrator.
If you are just starting, there are quite a few great alternatives to Adobe suits like the free editing software Gimp or Inkscape. These two are really powerful designer tools that you can master without spending a lot of money to upgrade your skills.
Learn and understand the best practices of a good web design
Whether you're a freelance designer or a part of a web design agency, you will inevitably come across a time when you need to deliver a design for a client, a friend, or yourself. In many cases, you will have to rely on the design tools you have been using for years or be forced to learn a new one. In both cases, you will have to take a look at the current trends, best practices, and tools.
A good web designer should be curious, open-minded, and skilled in a variety of areas. It's worth exploring some of the best web designs and how they were built. Pay attention to the details such as typography, color scheme, empty spaces, etc. There’s a reason why these websites & web designs are excellent - often it’s not the colors alone but the design as a whole. To master a tool, you have to learn the best practices and the common pitfalls.
Learn the in and outs of User Interface
User interface and user experience (UI/UX) is an incredibly diverse field. It is also one of the most in-demand skills in the job market today. The way we use technology is constantly evolving, and both UI and UX designers will play a role in shaping our future.
These two things are the most important things to any business. When you go to a restaurant, you want something to look at and something to eat. UI and UX are the main things that allow businesses to sell their products and succeed.
If you’re interested in how technology works, how users interact with it, and how to shape the way it changes our lives, then UI/UX design may be the perfect career for you.
Responsive web design is a technique for creating websites that can change layouts to look good on different devices. The most popular devices that visitors use to view your website are desktop computers, tablets, and mobile phones. It's indispensable to learn how to create good responsive sites because Google now penalizes websites that are not mobile-friendly, i.e., responsive.
Most people think of responsive web design as a technique for designing websites that look great on any device. That's true, but it's also much more. Responsive web design isn't just about the device. It's also about the context. To create a great responsive design, you have to think about what is most significant for your users and enhance their experience. The guys at Kinsta wrote a great article to a beginner’s guide to responsive design. It’s worth having a look.
Learn the importance of social media marketing for your business.
With over 2 billion users on Facebook, Twitter, Instagram, Snapchat, Pinterest, and Tumblr, it’s no wonder why social media marketing is one of the most exciting and promising forms of marketing today. Even a quick search on Google Trends shows the rise of social media marketing interest.
Which opens the opportunity to learn at least the basics of it. To get a deeper dive into the subject, look no further than the people beyond this popular social media tool. They have some great reading, including the 10 most important skills and traits you will need as a social media manager for your own business.
The trick is, you have to know how to do it right. The reason social media marketing is more effective is that it’s more interactive. But if you’re new to the field of social media marketing, it can be a little intimidating. That’s why it’s critical to educate yourself on the basics of social media marketing, not only for your business but also for your client’s business to guide them & help them reach their goal.
Get good (really good) with communication
As a great web designer, you need to learn how to communicate with everyone: project managers, developers, and clients. And not only with words but also writing code, design a fast website, copywriting marketing strategy, search engine optimization, and much more.
We know that communicating with your clients is never an easy task. It's even harder when you are dealing with clients who are not familiar with the web or who have not experienced web users.
It doesn’t matter if you are a freelancer, business owner, or developer, you will need to learn how to effectively communicate with your clients. The guys from InVision & Bonsai created a great guide to freelancing where they go deep on the subject.
You are not alone if you find copywriting to be one of the most difficult things to get used to. There are a lot of professional designers out there who are struggling with this task. But the thing is, copywriting is so important, especially for web designers. (You can read more about it here).
It is not just about making a font look nice or creating a cool image. It is about creating an impressive experience for the users of your site. It is about giving them something that they can take away from your website. Not only that, but it is about making your site memorable. Furthermore, it is about bringing your customer closer to your business. Good copywriters should know the difference between the right words and the wrong ones.
They should know how to make your website stand out in the crowd. If you can master the art of writing words that sell, you are on the right path to make yourself valuable in the market. There are a few good reads on how to master copywriting & one of them is the definitive guide of copywriting from the people at Backlink.
Web design is a rapidly changing field, and skills change with it. The most important skills are creativity, communication, and the motivation why you are pursuing this path. Here are additional skills (here & here) you might want to learn.
We hope you enjoyed this post about web design skills for 2021. We are all very excited to see what the next decade of web design will bring. If you want to stay up to date on the latest developments in web design, make sure to follow our blog! Thanks for reading, and we hope to see you again soon!
What are you building next? Let us know in the comment 👇🏻😊